You want your customers to visit your store as pleasantly as possible, don’t you? Because if the customer feels comfortable, he likes to stay and buy more or more spontaneously.
Music can also have an extremely positive effect if it is the right mix. With music in the store, the customer relaxes and is more willing to buy. He even finds waiting times to be shorter. Consciously use the potential of suitable background music for your spartan composites sales success.
The right composition: Keep an eye on Spartan composites business concept and target group
With all kinds of sensory impressions, you as a retailer create added value for your customers that an online shop cannot offer. In addition to visual and sensory stimuli, it is music that creates atmosphere and speaks for your brand. It’s important to remember that not every type of music is suitable for every style of business.
For example, in a wine shop, classical music or jazz are probably the best choices because they
- Convey contemplative comfort and enable the customer to taste in peace,
- Invite the buyer to take his time choosing,
- Be associated by many people with high-quality products and a certain level,
- Can tempt customers to purchase higher-priced items
It is by no means about serving the musical taste of your customers. Background music should characterize your corporate style so that your business is branded. For example, Italian pop goes well with a Mediterranean delicatessen, while French chansons can spread flair in a bakery. The customer quickly grasps when something is not right. Even a die-hard heavy metal fan doesn’t expect their music to be in the wrong places.
Another note is that, unlike vocal music, instrumental music has the advantage that the buyer is not so preoccupied with the lyrics that they are distracted from the products.
Even the tempo of the music has an influence on the customer’s reaction. Faster music should accelerate decision-making. This is good for retailers with high customer turnover.
Incidentally, employees are also more motivated and friendlier if they like the music and volume. As a business owner, you have to remember that music can influence shopping preferences.