Music Influences Behavior Of Buyers
The use of music is indispensable in sales rooms and areas with customer contact such as snow removal services. Targeted titles increase the willingness to spend more money. Appropriate background music increases the length of stay and positively stimulates the joy of checking the services or products offered.
Volume and speed are crucial
You must not forget that the layer of sound in your own shop should not be too loud. If the volume exceeds a certain level, the music tends to be unpleasant and annoying for the customer. He doesn’t like staying in the store for long periods of time. Quiet and slow music, on the other hand, relaxes the entire body and increases the feel-good factor in business offices like Snow Heroes (snowheroes.ca) office. With that feel-good factor, customers can avail of snow removal services for their homes.
In hotels and restaurants, slow music is therefore better than fast beats. Studies have shown that calmer tones significantly increase the enjoyment of alcoholic beverages. The classic bar music is therefore no coincidence. Of course, radio selection also offers this genre of music. Younger customers, on the other hand, tend to prefer loud and haunting music from the charts.
Music makes products appear more valuable
It is proven that music sells. Classical music is a real force in this respect. This elegant style of music makes products appear more valuable. The perfect sound for high-priced products. In addition, classical background music motivates your customers to let their wallets sit a little looser. With the right music, you can also market certain products or services in a targeted manner.
The Mozart effect – music calms you down
A good example of how sales-promoting the right background music can is shown by the so-called Mozart effect in a wine shop. A piano concerto by Mozart can unconsciously and magically lure customers to the shelves. And as Charles Areni of Australia’s James Cook University and David Kim of Texas Tech University have shown in tests, customers may not be buying more wines, but they are buying more expensive ones. This only shows that choosing the right music can have an effect when buying products or looking for services.