The human brain processes a multitude of different sensory impressions at the same time. Background music is therefore of particular importance. It can emotionally support advertising messages if used correctly, but it can also harm them if not. Above all, there is a constant risk that it will distract from the message to be conveyed.
The importance of music in mink lashes wholesale advertising
In the majority of auditory and audiovisual advertising, music is a key design factor. Jingles, instrumental music or songs should support the advertising effect. A number of studies, therefore, deal with the question of what effects the music used has on advertising perception.
Numerous studies assume that music like language conveys meanings that are usually understood by the consumer and make it possible to convey basic emotions. Through associative links, musically conveyed meanings can be transferred to mink lashes wholesale products and or brands. This process is rather unaware. Only a fraction of the test persons are of the opinion that the music they perceive has an influence on their product assessment or choice.
Conditioning effects of music in mink lashes advertising
The proven conditioning effects cannot be generalized but are dependent on product classes or individual music preferences. An important prerequisite for advertising success is the fit of the music to the advertising. Whereby the agreement with the narration of the commercial as well as with the product or the brand itself is relevant. The impression of the music, for example, whether it is a faster or slower piece, or whether it is played instrumentally or sung, is also important for perception.
Faster versions obviously lead to a higher degree of activation and thus generate more positive emotions. But slower music can also have advantages, namely if it arouses awe and admiration in the consumer. The use of an instrumental or vocal piece, on the other hand, can affect the consumer’s information processing processes. If singing and thus also texts are used in advertising, it must be ensured that verbal information in the advertising, for example when explaining the product benefits, and in the music harmonize in terms of content.
Background music can attract the attention of potential consumers and reach them emotionally.