Are you a musician or a band and have just created a website? Now you want to become better known? For musicians, SEO (search engine optimization) is an important aspect of self-marketing. Aside from building lots of 백링크 (backlink), here are 4 tips that will make your website rank well on Google.
How do you find the right strategy for a good Google ranking? The starting point is keyword research. This means that you are looking for keywords that best describe your music style and your performance as an artist or band. The goal is to improve the visibility of your website on Google. For my part, I have specialized in the topic of “royalty-free music”, so I have chosen my keywords accordingly. The best way to find keywords is with the Google Keyword Planner tool.
Metadata or meta tags describe the content of your website and can be integrated into the HTML code of your website. These consist of keywords from the previously conducted keyword research. You insert the keywords into your meta title and in the meta description.
These are displayed to the user in the Google search results (SERP) as a so-called “snippet”. The wording of your title and that of the meta description determines whether people click the snippet and thus get to your website.
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In order to rank well in Google, fresh and unique content is important. In this sense, fresh means that you always keep your content up-to-date. Update your website as often as possible – for example, tour dates, songs, or blog posts, so you signal to the Google crawler to come by more often.
In addition, a blog is an advantage to make your website more interesting for visitors. You can achieve this with band diaries or backstage reports. You can also add variety to your content with videos and song recordings. For my part, in addition to my offer of royalty-free music, I have also launched a blog on which I regularly report on the topic of music production and give tips.
Use Google Analytics
Evaluate your visitor traffic. The best way to do this is with Google Analytics. Here you will find statistics, e.g. which of your subpages or blog articles were clicked the most. With Analytics, you can also analyze which page visitors spent the most time on, or where they immediately jumped off. This gives you valuable data that helps you to improve your content and the usability of your website.
Conclusion: SEO for musicians
That was a small overview of what SEO measures you can take as a musician for your website. The focus here is on the following points:
- Keyword research
- Fresh content
- Evaluation of visitor statistics