Month: May 2022

SEO Tips For Musicians

Posted on by Päivi Toivonen

Musicians, bands or choirs who want to be successful today have to make themselves and their music accessible and visible online.

Many musicians are aware of the importance of seo company toronto for their websites. A successful SEO strategy allows them to reach their fans and strengthen fan loyalty. It helps build an online community and expand their fan base and make their name better known.

The website for musicians: Tips from SEO company Toronto

Start keyword researchSEO company Toronto

Keyword research is the starting point. It is essential if musicians want to be successful with their SEO strategy. To do this, look for suitable keywords that are best suited to the type and content of your music. In addition to the band name, these are the music style, genre, location, instrumentation, influences and similar artists. Think about what new fans would search for to get to you, and use synonyms to cover a wide variety of searches.

Check the page structure

You integrate the researched keywords in the page titles, page descriptions, headlines and texts.

The page title is usually the first thing fans see on your site. This is at the top of the browser window and also appears in the search result lists of the search engines. For Google and others, it is an important factor in assessing how relevant a page is for the search query. The page title is also one of the ranking factors.

It is a good idea for musicians, bands and choirs to use their names in the page title. This makes it more difficult to generate new fans, but all those who already know you and want to know more about you will find you faster.

Use social media

One way to attract new readers to the site is to use social media in addition to search engine optimization. Facebook and Instagram are suitable platforms for fans to keep in touch with their favourite bands and musicians. They also offer the opportunity to easily get in touch with fans and direct them to your own website.

SEO is worthwhile for musicians

The website of musicians acts as a central contact point for fans, organizers and other interested parties. Here they can find everything about their favourite band or singer in one place.

For musicians, SEO means a large and long-term commitment. In addition to making music, they have to ensure that their content is relevant and corresponds to the latest developments and that the effort is worth it.

Warner Music Invests in Roblox

Posted on by Eila Tuomioja

Young boy playing Roblox on tablet

 

The music company Warner is investing millions in the Roblox gaming platform. It is about new forms of exploitation, says the music industry researcher Peter Tschmuck. The gaming sector opens up a lucrative business field for companies. The Roblox platform is clicked on more often than Netflix and Youtube. It is mostly used by young people. You can build your action-adventure games there and meet and interact in these self-designed worlds like the scary games at Roblox.

Exclusive music from superstars

More and more often, exclusive music from superstars can also be experienced and heard in these games – a new marketing opportunity for record companies. Now the music giant Warner Music Group has joined Roblox.*

“Warner Music wants to strengthen its catalog,” says Peter Tschmuck, an expert in music economics research at the University of Music and Performing Arts Vienna. “These are songs that are certainly very successful in the very long run.” It is about using other forms of exploitation for music than just the pure publishing business.

 

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Major labels still not very active in the games sector

The games sector is still a relatively little cultivated field by the major labels. However, the songs are not only used in the context of the game, explains Tschmuck, for example by opening a door, and behind it, a musician plays.

In addition, this music will then also be used on other platforms, of which there are now many on the net – such as the video network Tiktok. “There is a double benefit here,” says Tschmuck.

Further growth to be expected

For a long time, gaming had only been an additional income for the music industry. “But lately we’ve seen a lot of examples where stars are part of games and music contributes accordingly.” This has increased in recent years and is probably the decisive reason why Warner decided to invest in Roblox, according to Tschmuck.
And further growth is foreseeable: “The games industry is dependent on music.”

Despite expensive rights, it is interesting to use attractive music, because it also makes the game more attractive.