The creators of audio streaming agency SoundCloud, Eric Quidenus-Wahlforss and Alexander Ljung, have established a brand new electric bicycle subscription startup referred to as “Dance” using their buddy Christian Springub.
The Berlin-based founders would be the most recent entrepreneurs to attempt to capitalize on cool e-bikes, that have surged in popularity throughout the coronavirus pandemic as town dwellers start looking for another alternative to public transportation.
Rather than promoting e-bikes absolutely like company Cowboy and sociable company VanMoof, Dance would like to make a network of readers around the globe. With e-bikes frequently selling for around $2000 (check out https://www.ponfish.com/best-electric-bikes-under-1000/ for relatively cheap options), the SoundCloud creators think that individuals will be more prone to pay a monthly subscription fee through a program than to purchase an e-bike outright.
To get $59 ($68) per month, Dance clients receive an “urban” e-bike that may attain speeds of 15mph (25kph) and absolutely free repairs. In case the bicycle is stolen or lost, Dance may replace it “instantly” at no cost. The e-bikes are produced in southern China and Taiwan.
Dance will begin with rolling out about 200 e-bikes at Berlin within an invite-only foundation during the next few months, Dance CEO Quidenus-Wahlforss informed CNBC.
“Purchasing and possessing an e-bike is really a nuisance,” he explained. “This is the reason why we set out to make a frictionless e-bike subscription support without the upfront expenses and comprehensive services. Dance is the best answer for people that are trying to find a healthful, environmentally friendly, hard-working, and happy type of freedom.”
The business was backed by an undisclosed quantity of financing by venture capital company BlueYard, in addition to people such as Ilkka Paananen, creator and CEO of mobile gambling company Supercell; Neil Parikh creator and chief strategy officer of mattress merchant Casper; and Bjarke Ingels, the creator and chief executive director of BIG Architects.
Ljung, who’s Dance’s chairman, pointed out this audio has been among the first businesses to see a shift in possession. “In SoundCloud, we helped usher in this transformation and recognized the world’s biggest and most enthusiastic music community,” he explained. “Today we wish to move this expertise to the freedom space and begin a movement which will finally make our cities livable.”
Streaming to biking
Past the subscription version, SoundCloud and Dance have little else in common.
The music-streaming provider, which permits people to upload, share and promote sound, has experienced a bumpy ride over the past couple of decades.
Launched in 2007, SoundCloud became one of Europe’s most bizarre start-ups. On the other hand, the business has ever faced stiff competition from Apple and Spotify. Back in July 2017, SoundCloud had been on the edge of extinction, however, it was able to increase $170 million by shareholders the subsequent month to allow it to stay afloat.
Back in February, shortly ahead of the pandemic struck difficult in Europe, SoundCloud declared it’d increased an extra $75 million from satellite radio giant Sirius. Ljung will remain around as SoundCloud’s chairman.